As Canada’s largest quick lube chain, Mr. Lube + Tires needed more than just new signs to celebrate their 50th anniversary in 2026.
They needed a single partner to manage a complex, multi-location rebrand – handling every detail from permits and sign removals to building repainting, manufacturing, and installation – while ensuring consistent quality and minimal disruption to daily operations.

The Challenge

• Modernize over 180 locations across Canada within a fixed timeline.
• Maintain brand trust and visual consistency.
• Own the complexity of a program of this size, supporting the marketing team at head office and managing the rollout through multiple franchisees, timelines and municipalities.

Our Solution

• Manufacturing: delivering high-quality signage to brand specifications.
• Project management: streamlined to control timelines, quality, and costs.
• Permitting: managed across all municipalities throughout Canada to prevent delays.
• Sign removal & installation: fully coordinated and scheduled by our team.
• Building repainting: handled directly with partners to reduce client involvement.
• National consistency: ensured by overseeing trusted local partners for work outside our region.

The Hansen Signs Difference

• One partner. Complete accountability. We own the outcome.
• An extension of your team. We think one step ahead, so you don’t have to.
• We handle it for you. Less client involvement. Less chaos.
• Consistent, high quality, and on-brand results at every location.